As a small business, it’s essential to have an online presence and reach potential customers wherever they are. YouTube is the world’s second-largest search engine and one of the most visited websites on the internet, making it an ideal platform for businesses looking to engage with their audience. Here are five reasons why your small business should have a YouTube channel:

1) Increase Visibility: With more than 2 billion users logging in each month, having a presence on YouTube can help increase visibility for your brand or product. You can create videos that showcase what you offer or provide helpful tutorials about how to use your products/services – all while increasing awareness of who you are and what you do!

2) Reach New Audiences: By creating content specifically tailored towards different demographics (age group, gender, etc.), you can target new audiences that may not be aware of your company yet. This will help expand your customer base as well as build loyalty among existing ones by providing them with interesting content related to their interests.

3) Engagement & Brand Loyalty: Videos allow viewers to get more engaged with brands than ever before; they give people something visual rather than just text-based information which makes them easier (and often more enjoyable!)to digest. Creating quality video content also helps foster brand loyalty amongst viewers who appreciate being able to watch informative/entertaining videos from companies they trust and support – this could lead to increased sales down the line too!

4) Cost-Effective Advertising: Compared to other forms of advertising such as television commercials or print ads – creating video campaigns through Youtube is relatively inexpensive but still highly effective when done right. Not only does this save money in terms of production costs, but it’s also much easier to track ROI since analytics tools available let marketers easily measure views engagement rates, etc., so there is no guesswork involved when assessing performance success.

5 ) Build Authority & Expertise: Having regular high-quality uploads establishes authority within the industry field; plus if the topics discussed are relevant enough then chances are these same people come back again for future updates and news developments related topic area – thus helping build up reputation expertise over time. Overall having a Youtube channel is a great way to promote services and goods, cost-effectively reaching out to a large number of potential customers and building relationships to gain valuable insights along the way